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Wotif.com Case Study Example | Topics and Well Written Essays - 1000 words

Wotif.com Case Study Example | Topics and Well Written Essays - 1000 words

Wotif.com - Case Study Example Having established a good name and profitable business operation in Australia, Wotif.com's logical choice for expansion is its neighboring country New Zealand. The proximity of the nations is considered very strategic because the target markets are the almost alike or the same. And since buyers are almost always looking at the proximity of these countries, they somehow consider buying from one or the other. Another is that since Wotif.com is very near New Zealand, customers who are aware of its services in Australia, most could also be aware of them in their neighboring country. Venturing in farther and highly unknown markets like North America, Western Europe or China did not become an option as these markets are already controlled by other huge players. The great distance and different consumer culture will also post additional challenges. In the merchant model, the companies buy the properties like hotels and others at a wholesale price, charge a sensible markup and sell them to customers.

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